For many people new to veganism and animal rights, knowing how and where to start with outreach can be difficult. In "Striking at the Roots", Mark Hawthorne guides us through various forms of outreach, with plenty of tips from other experienced activists thrown in for good measure. Areas covered include leafleting, demonstrations, coroporate campaigning, and other important forms of campaigning.
The chapter, "Food as Outreach", struck me as one of the best parts of the book, and an area which more activists need to be aware of. After all, how many times have you been told by someone that they won't switch to veganism because "vegan food is dull"? By discussing how to promote veganism through activities such as food fayres and cooking workshops, Hawthorne shows us how to destroy the view that vegans live off salad leaves while promoting cruelty free living in a way which is friendly and effective. As someone who's planning to hold a vegan food fayre at some point (fairly soon I hope!), this is really useful stuff to know.
Another good inclusion is the chapter, "Animal Care: Activists are Animals Too". Being burnt-out is not good for anyone, so Hawthorne looks at why and how we can look after ourselves as activists.
Despite being an American book, as a UK activist I still found it very useful and relevant. Definitely recommended to new and experienced activists alike.
Available on many online shops, including http://www.animalaidshop.org.uk/guidebooks.htm
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